You created a site and put your hard work inside it, invested time, passion and money but you’re not getting enough website traffic, do you know the reason behind it? This is very common with almost 90% of the bloggers, site owner and finally, they shut down their site or blog after spending too much time and money.
But why we need to close the site while having the option to grow. When I started my first blog back in 2015, I wrote regularly but getting no traffic and finally, I closed the site after one year. After reading lots of article of some of the top influencer and blogger such as Neil Patel, Jeff Bullas over the internet, I finally decided to start a new blog with new hope and new enthusiasm.
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Let’s Start – Strategies to Generate Website Traffic
For getting traffic on your website, there is a number of factors you should consider. Here I will discuss what I know and what I am doing or will do in the future for driving traffic to my blog.
#1 Create Great Content – Be Original & Unique
For a blog, content is its Oxygen. In simple word, there are lots of content are available already on the web. Therefore you should always try to give his/her best to create a content.
Great content is always awarded by Google. But the question is what is great and unique content and how to create it?
Here are the tips
- Find a topic for your post. If you are struggling with it, then you should follow Jeff Bullas’s Post – 6 ways to find a blog topic when you’re stuck.
- Do some research on the topic using the site like Quora, Yahoo Answer and read some article from the top sites and if possible share your experience or case study in the post.
- Use related image – images are worth than 1000 words. probably you should insert one image per 300 – 400 words.
- Write analysis and data if have.
- Your post length should be minimum 1200+ words.
Check the image below for post length frequency in SERPs
Read more on post quality here
#2 Make Site SEO Friendly
SEO (Search Engine Optimization) plays a vital role in search engine appearance and ranking of your site. So only content creation is not enough. You have to do some SEO for your content.
In wordpress, there are lots of tools available that help to do SEO settings easily. The best one is Yoast SEO which is available free in the wordpress official plugin repository.
You can see in the image. The green light indicates the SEO is now ready for the posts. Simultaneously you can do more setting as shown in the image below. Real-time SEO suggestion is the great feature of Yoast SEO.
Just install the Yoast SEO plugin and do the recommended setting. For a detailed instruction follow the Tom who has written an excellent and detailed post on the latest version of Yoast SEO – The Ideal Yoast WordPress SEO Plugin Settings
Use SEO and Schema Integrated Theme
Apart from Yoast SEO, you should also use SEO friendly, Schema Integrated and Speed Optimized wordpress theme for your site. Find some industry best wordpress theme for every type of website – 10+ Best SEO Optimized Responsive WordPress Theme to Start Website
#3 Backlinks And Domain Authority
The Internet is flooded with lots of posts and already created contents. So you have a less chance to get a good position on the SERPs.
In other hand, search engines are very crucial and also very unfair. Search engines put the content on top only from the high authority domain.
It does not matter your content is excellent and unique, but the fact is the priority is always high for the authority domains.
Authority Domains – ‘Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.’ – Moz
How to Get Backlinks
Getting traffic on your site is the game of backlinks and link building techniques. backlinks help to grow site and driving a decent amount of traffic on the blog. But not all backlinks. You should care about quality backlinks.
Backlinks – ‘Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.’ – ShoutMeLoud
There are two ways two best way to get backlinks from high authority domain which can increase your site visitor.
a) Guest Post – This one is the best method for getting do-follow backlinks from a high authority domain. Write a post on a website that has greater domain authority than yours. It is not easy that you understand. They accept only unique and high-quality posts not all. So if you have a capability, write a post and tell them. It is the best-known method to get a do-follow backlink.
Read a definitive guide here about guest posting by Brian Dean on Backlinko – Guest Blogging: The Definitive Guide
Your site traffic depends on the number of backlinks, social media appearance etc. So write guest post probably 2 or 3 in a month but it totally depends on you.
b) Comments on Other blog posts – This is the best free and quick way to get some free backlinks for your site. Find sites that have the similar niche and high domain authority than yours, read their articles and comment on it. Make a good comment, not just a formality. This method helps you to get no-follow backlinks for your site. No-follow backlinks have probably no significance but it will help in link building for your site.
Matthew Woodward has written an explanatory post on blog comment – Do High PR Backlinks From Blog Comments Really Work?
c) Write on Forum Site – Another way to get traffic to your site. Give answer to the question related to your blog niche and include one or two blog post links to your blog in your answer. You can use the site like Quora or any other forum site.
#4 Keyword Planner – Do Some Keyword Research
Organic traffic is the best traffic come through the search engine for a website. When you enter a keyword, search engines show the results on the basis of that.
Therefore it is the best practice to do keyword research for your content.
Probably the best-known tool for the keyword research is Semrush SEM & SEO tool. You can take a free trial for the better understanding of what Semrush can do for your website. Semrush probably used by all bloggers for keyword research and generate traffic.
Alternatively, you can use the free tool for keyword research such as Google Keyword Planner for your blog posts. It will filter keywords on many factors like the priority, average monthly search, competition etc.
Here is a screenshot from the Google keyword planner showing how it works.
Use Long Tail Keyword
It is the combination of 3 or more words like ‘getting website traffic’ or ‘blogging seo strategies’ etc. Long tail keywords are keywords with the Low competition. It is not good for targeted keyword campaign but it is very useful for the blog post and has a significance in ranking factor of the website.
You can see the keyword with low competition in the above image.
#5 Connect with Influencer
This is the great way to get some quick traffic on your website. It is like the cold calling where you need to approach to an influencer.
Think, what would happen if influencers share and like your posts on social media channels. Your post will quickly reach to the very big audience and you will be able to get traffic rapidly on your blog.
The best way to do it is, write a post mentioning about the influencer and let them now. Remember always write a high-quality post and don’t bother them too much. This method works 90% of the time and you have what you want.
But how you will let them know without irritating them. Here is the quick solution. After creating your posts, send an email to let them know, you feature them on your posts. Mentioning them on your tweets.
#6 Traffic, Posts and Loyal Traffic
If your contents are not good the traffic will not stay on your website. Only getting traffic doesn’t make you successful, your site traffic should remain on your website and only good work can help to stay them.
If they enjoy your posts, ask them to sign up the newsletter for converting your traffic into the regular reader of your site.
You can use Convert Kit or Drip Email to capture email and send the newsletter.
Try Drip for free up to 100 subscribers using the link – Activate Free Drip Account
Try Convert kit free for 14 days using the given link – Activate Free Convert kit Account
#7 Use Buffer App
Frustrated with posting again and again your post links on social media, then you should use Buffer App. It can manage and schedule your posts to share on social media automatically.
The free version gives the capability to add one account from various channels like Facebook, Twitter, Pinterest, Instagram etc. But you can add more account of same social channel after upgrading your buffer account.
You can also use its mobile application which will make your work super easy.
#8 Interview and Conferences
This is the smart and fastest method to grow your blog audience rapidly. Join conference and meetups similar to your niche and approach to the other top bloggers and convince them for an interview or podcast.
It totally depends on your smartness, communication, professionalism etc. So before approaching, prepare yourself and be confident.
If you will success to get the interview, then this will be the turning point for your blog and also for you.
#9 Organize Giveaway
This the popular method for getting traffic and grow their email list used by bloggers.
Host a giveaway using the tools like Gleam and RaffleCopter. These are the best tool to host a giveaway. You can create a host for the blog, Social media channel like Instagram, Twitter, Facebook, Crowdfunding Contentest etc.
This will not only increase your blog traffic but also help you to build an email list which plays an important role in the success of a blog.
Have Question, Let’s Talk
Do you have any question in your mind related to this posts? Just compose and send a mail or leave a comment in the comment box below.
Don’t forget to share your opinion about the strategies to increase website traffic on the site.