Are you curious about what is Schema and it improve SEO or not? This post speaks about the schema markup, benefits, schema integration in wordpress and other framework site and many more facts.
When I was setting up my site for SEO friendly, I searched the web and found lots of tools, techniques, plugins are available to improve seo as well as page rank.
Full Disclosure – This post may contain affiliate links, meaning that if you click on one of the links and purchase an item, we may receive a commission (No additional cost to you).
Here are some popular tools and techniques
WordPress Plugins – Yoast SEO, All in one SEO
In present scenario only building a website and creating content is not the right path for the bloggers and content creating agencies. you should also focus on the importance of SEO and write content seo friendly. Many bloggers and site owners only use some popular techniques and tools only and forget the importance of structured data that is schema markup.
Google keeps updating its algorithms regularly for better search result and giving excellent user experience. Google ranks the pages which give more information for the search query in a structured manner. Here comes the schema markup.
Now come to the point and read what is schema and its importance in SEO.
What is Schema markup?
Schema Markup is a technique to make data more informative and useful in the search result. It is the result of combined effort of Google, Bing and Yahoo. Only represent information in search results is not the way to give better user experience, therefore we need schema markup. Schema technique represents data more informative and more useful for the user. Check the given picture for better understanding.
One more example of Schema Markup from SERP –
Clearly check the rating star, a search box in the second image and the various structured option to navigate within the site. This is for Schema markup to make content more informative in SERPs.
Schema markup is applicable to many sectors like;
- Star Ratings
- Book/Author Review
- Product information
- Addresses and phone numbers
- Appointment Date
- Event dates,
- Opening and Closing Times
- Images, Video in rich Snippets and many more.
Schema Markup General Facts
Read the basic facts about schema markup –
- Schema Should be enabled in the main site
- The JSON-LD, RDFa, or Microdata formats can be used for schema
- Schema markup does not block robots.txt file for Googlebot.
- It should be applicable on all the files including AMP Pages, Canonical Pages etc.
Schema Markup helps to increase click through and conversion rate which helps a lot to increase the revenue of a website.
Schema Markup Helps in SEO & Improve Page Rank
According to Search Metrics analysis, only one third (36.6%) of Google search results incorporate rich snippets, which have schema integration. Only 0.3 of all websites using schema markup.
Schema Markup helps webpage to outrank those web pages which have not included schema markup. Currently, Schema markup is lesser known techniques for a newbie but it has potential to improve page rank in SERPs. So we can’t ignore schema integration in websites. Now, lets read how to integrate schema markup?
Present time, many wordpress theme developer build high-quality theme keeping in mind about structured data. Check top lightweight seo optimized multipurpose wordpress theme.
Schema Integration Method in WordPress
Nowadays Schema integration is very easy in wordpress. It’s like a plug and play. Actually, Schema markup is a piece of code we need to insert in our website’s source code. In wordpress, there are lots of plugins available to make work easier. Here are some best schema markup plugins that should be installed on your website.
1. Yoast SEO
A popular wordpress plugin with millions of active installations available free in wordpress repository. Yoast SEO comes with a power pack to improve site seo and improve page rank in SERPs. After activating it you need to write any code for schema integration. It has all the necessary features in the plugin and automatically adds schema markup within your site. Just install and enjoy this plugin.
Know More – Read Complete Details About Yoast SEO
Visit Plugin Page – Download
A very handy schema markup plugin for schema integration in wordpress website. Schema is developed by SchemaPress Team. It is a lightweight wordpress plugin automatically add schema markup to a website. It’s easy to use, set it and forget it, with minimal settings plugin available free in wordpress.
Schema wordpress plugin also has the add-on to unlock more features to give a better user experience without writing any piece of code.
Visit Plugin Page – Download
3. WP Review Pro
WP Review Pro by MyThemeShop is a great plugin for enabling product review features in wordpress site as well it helps to integrate schema markup within your site. It supports 14 types of rich snippets and there is 16 types of design available to make your review feature awesome. you can also customize each template’s colors and other elements from the control panel itself.
Multiple rating systems give a nice experience about review feature. These are Star, Point, Thumbnail, Circle, Percentage. You can also upload your own custom image for the rating system.
Google places review, user comment and rating feature, Yelp review, facebook review, comparison table, woocommerce integration, popup notification, mobile friendly, speed optimized etc and the most important thing It is compatible with any wordpress theme.
Instead of these great features, there are also cool features are available in this wp review plugin. To know more, visit plugin page by following the given link below.
Visit Plugin Page – Download
4. WP Product Review
WP Product Review is the best wordpress plugin for the product review. It shows rich snippets with all necessary information in SERPs. It comes in both Free and Premium version. You can also download its free version (WP Product Review Lite) from the official website of the plugin.
It is best Product Review WordPress plugin used by many brands and top bloggers for the product review. Pro Version of this plugin extends its features and make it unbeatable. For more details visit official website from the link below.
Download Free – Click here
Others plugins are also available in the various marketplace for rich snippets schema integration. You can choose anyone that suits your need. In my opinion above three plugins are best for SEO and rich snippets and I am using on my websites. Nowadays structured data is becoming the most important part of a website growth. So if you are not using it, start using right now and improve your site performance in SERPs.
Others are Reading:
Keep Visiting, Keep Structuring! 🙂